Cognitara is an AI-driven company that blends advanced technology with human curiosity to solve real-world problems. The branding concept was built around a minimalist yet bold otter silhouette intertwined with the letter “C” — symbolizing agility, intelligence, and exploration. The color palette features deep black and vibrant orange for strength and energy, accented by electric blue tones to emphasize innovation and trust. Typography choices like Montserrat for headings and Open Sans for body text ensure clarity and modernity across all platforms. From market research and visual identity to brand guidelines and collateral design, this project reflects Cognitara’s mission to push boundaries with approachable, forward-thinking AI solutions.
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